Category: PPC News

• What is Machine Learning?

  05 Feb 2018

  We’ve been watching the new 2018 Google Academy on Air webinars eagerly. The first session covered ‘What is Machine Learning?’ Here are the highlights of the session…(or watch the full video here)

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• Finally It’s Here – AdWords Device Bid Adjustments

  30 Aug 2016

  Good news – Today Google AdWords launched globally device bid adjustments across all devices. Essentially this means that bid adjustments can now be independently applied to desktop and tablet.

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