Ads show at the top of the search page, above the organic search results. The Ads include a Headline, a Display URL, a Description.
You can also add Ad extension to give more information instantly such as:
- Phone number
- Call to action
The Ad goes into an auction, and will be displayed if xxxx
We run multiple Ads side by side to see which ones perform best, and measure the results so that we can keep making your campaigns more effective and delivering better results.
You only pay when someone clicks on the Ad.