If you are an ecommerce company that sells tangible products, then Google shopping is one channel that is essential for online success. Google Shopping campaigns allows companies to advertise their whole product inventory online which can help boost traffic and sales.
Google shopping campaigns allow companies to show product images, price, product titles and offers against relevant searches. But unlike Search campaigns they do not use keywords for targeting but relevancy from the product feed. This makes building and optimising Shopping campaigns very different from traditional search. But done right can deliver great results.
Biddable Solutions has a wealth of experience in running shopping campaigns and have a proven track record of delivery exception results. We can work with a number of ecommerce platforms including Shopify, Megento and bespoke inhouse platforms.
We have complete understanding of the Shopping campaign build and management process and when applied to our passion for your business and internal tools and processes means your campaigns will deliver the revenue you need at the right ROI.
How will Shopping Campaigns Benefit my business?
- Target the shoppers that are most likely to buy from you
- Turn local online shoppers into in-store customers
- Easily reach shoppers across the world
Who uses Shopping Campaigns?
- Online Retailers
How do Shopping Campaigns works?
We use your product data from your Merchant Centre (we can help set this up if you don’t already have it) and we create your campaign in Ads. Then we create Shopping Ads on Google and around the web where potential customers can see what you’re selling. The Ad shows a photo of your product, a title, price, shop name and more, which gives your potential customers a sense of the product before they click the ad.
You only pay when someone clicks on the product or through to your website.
Shopping Ads can show in the following places:
- Campaign structure and continual product feed optimisation are crucial to drive good results