We help you choose which type of audience, demographic and keywords you want to target. We analyse what has been effective and using this information, we optimise the Campaign to perform better.
How will Display Advertising Benefit my business?
- Be visible where your audience are looking
- Build new audiences
- Engage with your audience across devices
How does Display Advertising work?
You can advertise using a Text Ad, Banner Ad, or a custom Ad. The Ad can display on millions of different websites, and you can target the ones which are most attuned to your audience.
You choose which type of audience, demographic and keywords you want to target. Then, you set the price you want to pay to get your Ad displayed.
Other advertisers will be competing for the advertising spots, and when there is an available ad spot, the price is compared to what other advertisers are prepared to pay. The highest bidder gets the spot, although you only pay the lowest amount to beat your competitor. For instance, if a competitor says they will pay £0.50 and you are willing to pay £0.70, you will only pay £0.51.