The complexities of Search Ad campaigns are often under estimated as they are fundamentally quite simple.
- Keywords are used to target searches
- An Ad gets served
- A customer clicks through to your website.
The reality is this simple process is controlled and influenced by many factors which have the power to make or break your results.
How will Paid Search benefit my business?
Read more about how Google Ads and Bing Ads can help your business now
- Be seen on the first page of Google/Bing – Now
- People who click on your Ad are ready to buy
- Target your potential customers for cost effective advertising
- Increase your business reputation
- Gain greater understanding of your audience
Who uses Paid Search?
Businesses of all sizes can benefit from using Paid Search. It is particularly effective at helping business in the following sectors:
- Online Retail
- Professional Services
How does Paid Search work?
When a potential customer searches for a Keyword that match your set of Keywords, your Ad can be displayed to enable potential customers to find your business, products or services easily. It will display on the first page of Google in one of the top 4 Ad ranking positions.
You only pay when someone clicks to visit your website, from a few pence to a few pounds depending on various factors. You set the maximum cost you are happy to spend per click, and a daily budget. Where you Ad ranks isn’t just determined by the cost, it also factors in your Quality Score. This is determined by the relevance of your Keywords, Ads and Website Landing Page. Higher Quality score can lead to better Ad rank and lower cost per click.