PolicyBee is an independent specialist professional indemnity and business insurance broker. The insurance market they operate in is extremely competitive and includes big brand with big budgets. They have been running PPC campaigns for many years but were struggling to achieve the growth they needed.

The main objective for PolicyBee was to increase their online visibility and quote volume whilst still maintaining an effective cost per quote.

How we helped?

• We used a multilevel optimisation strategy which included device, location, time of day and audiences for maximum bidding control
• Time sensitive ad messaging so potential customers always got served relevant messaging
• Competitor bidding analysis has been key in building a successful optimisation strategy

• Search
• Remarketing
• Display
• Video