Hawaiian based Happy Laulea design and make hand crafted Koa Wood Rings. The products they sell are bespoke, but the jewellery marketing they sell in is wide and varied.
Happy Laulea had been running AdWords campaigns in house and then with another agency but their campaigns were barely making any profit. They started working with Biddable Solutions after we were recommended to them. The one main goal was to improve ROI.
How we helped
- Restructured shopping and search campaigns to our best practices
- Improved overall account health through correct ad extension implementation
- Used dynamic search ads to discover new keywords
- Used dynamic search ads with audience targeting to drive conversions
- Optimised the shopping feed
- Regular Search query report analysis and addition on negative keywords
- Set up Search and Bing Shopping campaigns
A lot of testing had to take place in the Happy Laulea account and it took 3 months before real progress was made. Having that time to test, analyse and refine paid off and since running the account not only has ROI improved so has revenue.
- Dynamic search ads