Blog Archives

Finally It’s Here – AdWords Device Bid Adjustments

Good news – Today Google AdWords launched globally device bid adjustments across all devices. Essentially this means that bid adjustments can now be independently applied to desktop and tablet.

Ever since Google rolled out Enhanced campaigns back in early 2013 desktop and tablet keyword bids have been mashed together.

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Posted in PPC News


What are Google Ad Grants?

Google Ad Grants are offered specifically to non-profit organisations and charities that need financial support with their search advertising campaigns to grow their visibility online and attract more memberships, volunteers and donations to their cause.
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For non-profit organisations and charities the most important goal for their digital marketing is to share their message with those most likely to engage with it.

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Posted in PPC News


What is remarketing?

Another important facet of any successful multi-channel online advertising campaign, remarketing allows businesses to engage with visitors to their website who chose not to place an order or enquiry during their first time on-site.

What happens after their initial visit is really quite clever. You’ll be able to position targeted display or text ads in front of users that previously visited your website while they surf elsewhere online.

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Posted in PPC News


What is Display Advertising?

Visually appealing Display Advertising campaigns can really give your digital marketing a shot in the arm.

As the name suggests, Display Advertising is a graphical form of advertising that can be placed on websites, mobile applications, email inboxes and much more through systems such as the Google Display Network which works with you to place your high-impact image and video adverts on a plethora of active news sites,

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Posted in PPC News


What is Google Shopping?

Google Shopping is a service which enables online consumers to find products and compare by price using Google’s search functionality. It used to be known as Google Product Search and it’s a great opportunity for smaller businesses with sufficient budgets to go up against the bigger name brands and compete in terms of price and customer service.

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Posted in PPC News


What is Search Advertising?

Search Advertising is one of the most extensible forms of advertising available online. It’s undoubtedly the most measurable and targeted form of digital advertising for any business looking to build brand awareness or increase exposure to new products and services via search engine results pages.
The premise of Search Advertising is that every single advert you see on a search engine is involved in a running auction,

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Posted in PPC News


Why do I need my AdWords account managed?

Companies often ask the question “Why should I spend money each month to have my PPC channel, AdWords Campaign, managed”?

The answer is simple – If you want good results, and your paid search channel to grow you need it managed. But also not just managed but managed by an agency,

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Posted in Company News, PPC News


What is PPC?

Pay Per Click (PPC) is now widely regarded by digital marketers as the quickest, most consistent way to drive relevant traffic to a website.

As a business owner it is wholly understandable that you would want to keep a tight rein on how every single penny of your marketing budget is spent and the type of return generated as a direct result.

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Posted in PPC News


Ready to Rock

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Over the past year we have been working with some great clients and delivering excellent results. We passionately believe that strong client relationships are important in delivering the excellent results we have been seeing.

Having experience, technical and creative ability to build, manage and develop a paid search (PPC) channel is only one part of the equation.

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Posted in Company News


Biddable Solutions hand-picked by Google for elite business coaching program

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It has been a very busy few months at Biddable Solutions. We’ve recently secured recognition as one of Google’s top 20 fastest-growing digital agencies out of its 30,000 UK partners; and the only Suffolk-based online advertising agency in this exclusive list.

Biddable Solutions’

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Posted in Company News