What is Display Advertising?

Visually appealing Display Advertising campaigns can really give your digital marketing a shot in the arm.

As the name suggests, Display Advertising is a graphical form of advertising that can be placed on websites, mobile applications, email inboxes and much more through systems such as the Google Display Network which works with you to place your high-impact image and video adverts on a plethora of active news sites, blogs and other relevant niche sites online.

The ads can feature text, logos, pictures and any type of clickable call-to-action, which is obviously perfect for brand awareness and catching the eye of those not familiar with your business.

According to the Internet Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) advertising spend figures for 2015, the Display Advertising sector was worth a whopping £3bn in 2015. That’s 24.5% up on the previous year, so it’s not hard to see that this form of online advertising is now big business.

Sounds great, but how do you know who to target?

Some digital marketers will have small business owners believe that Display Advertising is inappropriate for their marketing campaigns. But we beg to differ: with data-driven targeting and the ability to retarget to users that may have already touched upon your website in the past, Display Advertising leads the way in helping even the most niche business reach its target market.

There are two types of display targeting we can do for you:

• Inventory targeting – this involves the placement of your digital ads on specific websites that contain the types of content your target demographic is interested in or sites where your target demographic regularly frequent.
• User targeting – this type of targeting enables advertisers like us to reach out to specific users i.e. those with common interests or those in strategic locations for your business (known as geo targeting).

A versatile and scalable form of online advertising

The flexibility that Display Advertising offers is virtually unparalleled for digital advertisers. With countless combinations of ad formats, sizes and styles to choose from, you’ve got the ability to test and refine your ad creative to get the optimal return on investment. A/B testing is dead easy, allowing you to run as many line items or creative sets as you like at once. You can even tailor your ads and messaging to particular users based on their age, gender and location. Or if you’d rather have your ads more visible in the evening than the daytime, that’s all possible too!

When we manage Display Advertising campaigns through the GDN, we’re able to track any type of customer action you’d like; whether it’s completing a purchase or abandoned baskets. But the outcome is that we can quickly tell you which ads bring the highest conversions and, ultimately, the best return on your PPC investment.

Keep your business at the forefront of their mind…

When combined with traditional search campaigns, Display Advertising can be the missing piece in the jigsaw to increased sales: ensuring your ads are on relevant sites and in front of more target customers, more of the time. So that when they do want to buy, you can be certain that you’ve done everything you can to encourage them to become your next customer.

At Biddable Solutions we provide intelligent solutions to Display Advertising campaigns for businesses of all shapes and sizes. If you’d like to discuss what we can do for you in greater detail, please don’t hesitate to give us a call on 01473 561 002 or drop us a line

Posted in PPC News

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